Danny LEE is a professional in the K-Pop industry with a degree from the University of Massachusetts, Amherst, School of Management, and a Master's degree in Journalism, Media, and Communication from Yonsei University.

In his career as an A&R, he has produced for K-Pop artists and groups such as FIFTY FIFTY, Forestella, Ha Sungwoon, A.C.E, CSR, Lydia LEE, and Son Hoyoung. His expertise extends to producing successful collaboration projects with international artists and DJs, including DJ Alok, Grey, Kaliii, Sabrina Carpenter, Steve Aoki, and Thutmose.

Beyond his A&R and production roles, LEE's portfolio extends to significant achievements in concert production and various roles. His adeptness in concert production is showcased through his work with acclaimed artists like TAKE 6, Cory Henry, Ra.D, and the Hiromi Trio Project. Also, his role as an international programmer for the Tone and Music Festival Seoul further emphasizes his influence in curating musical line-ups that resonate on a global level. LEE's participation in JTBC's "Poongryu" show adds another dimension to his multifaceted career, showcasing his commitment to promoting diverse musical genres.

LEE's industry expertise spans several key areas, including music production, A&R, international collaboration, concert production, global public relations, content creation, and talent development.

Jeff BENJAMIN is an award-winning music journalist, editor, curator and host based in New York City. For more than a decade, has extensively and professionally written and honed his expertise on pop music—particularly in international music and his specialty as an expert in Asian-pop music—for outlets like the New York Times, Rolling Stone, GQ, Forbes, NPR, Variety, MTV, South China Morning Post, Apple Music, TIDAL and more. He has been featured in and commissioned as a source and subject for outlets like the Washington Post, Wall Street Journal, CNN, USA Today, the Los Angeles Times, Bloomberg, TIME, BBC, Allure, VICE, Money, Yahoo!, CINRA.NET, DKPopIndia, and many more.

In 2013, Jeff launched Billboard's K-pop column and has continued to work as the outlet's K-Pop Columnist. By 2019, he joined as international contributor for 'We K-Pop,' a K-pop variety show filmed in South Korea by KBS World that aired weekly to more than 100 million viewers in 120 countries around the world. In 2024, he's launching several new projects with Billboard to highlight talent across Asia including a video series and digital magazine covers.

Jeff's work has led him to speak, moderate and host at local and international events including SXSW, Comic-Con, and KCON in the United States, MU:CON, the Culture Communication Forum, the Korea Foundation’s Public Diplomacy Week and MBN Y Forums in South Korea, MIDEM in France, and, of course, his return to Taiwan for the 35th Golden Melody Awards.