Sarah DESHITA has been involved in the music since the beginning of her career. Starting out as a radio DJ in one of Indonesia’s prominent radio she quickly became a music director. Sarah later on joined Ismaya Live in 2013 birthing many notable music festivals which aligns with her passion of attending music festivals around the globe. She created We The Fest in 2014, simply hoping to put Indonesia in the global market.

Having attended numerous music festivals, Sarah understands the value of a wholly immersive festival experience. Her truly inspiring expertise and experience in the music industry received recognition by fellow peers leading her to receive invitations to be a speaker in several conferences nationally and internationally.

Sarah took the time to go back to school to pursue a degree in music business in London, UK. Currently, Sarah is enjoying her time as a mother of one while still working at her field of expertise, music. Now she’s also running her own creative studio, established in 2022 under the MAD Haus group, named Jagjag Studio, aiming to create a more welcoming ecosystem in the music industry.

The Founder of Big Mountain Music Festival, the Biggest outdoor music festival in South East Asia. He works for GMM Grammy as Senior Executive Vice President Showbiz, in charge of 10 music festivals and 10 concert per year.

With almost 20 years of industry experience, the last 11 of which working in the APAC markets, Priya DEWAN founded Gig Life Pro to utilize her broad network and knowledge of the global music business to help the music industry grow their business globally. Prior to returning to Asia, Priya spent 8+ years in New York, eventually running UK-based Warp Records for North America where she was recognized as Billboard’s 30 Under 30 Power Players. She was recognized again in 2021 and 2022 by Billboard as an International Power Player. Priya returned to Singapore in 2011 to launch her booking agency Feedback Asia, touring artists like CHVRCHES, Flying Lotus, James Blake, Yuna, Bicep and others across the region. Most recently, Priya served as VP of International Marketing APAC and MD of Southeast Asia and South Korea for The Orchard, where she was responsible for signing and managing The Orchard’s priority labels and artists in the region, including BTS (KR), JYP Entertainment (KR), DPR (KR), James Reid (PH), MTP-E (VN), Shigga Shay (SG) and more. She has facilitated or spoken on conference panels at All That Matters (Singapore), MU:CON (Seoul), EMC (Syd), GMA (Taipei), Sound of the Xity (Beijing), Primavera Pro (Barcelona), CMJ (New York), SXSW (Austin).