ASIA7 is the band of GeneLab under the GMM Music Label. ASIA7 can be defined in many ways, such as Thai contemporary, fusion, jazz, pop and world music, but they breathe life into every genre they touch.
The band has an Asian-ness at the heart of every song. There are eight members which consist of voice, saw (Thai fiddle), Isan folk instruments, saxophone, guitar, keyboard, bass and drum set.
The band originated with the persuasion of Tontrakul and friends from Mahidol University in 2013 with the determination to bring novelty to the music industry in Thailand. The main ingredients are Thai fiddles and Isan instruments with electronic embellishments and jazz arrangements. After a long infancy as an ad hoc band that occasionally performed, ASIA7 officially debuted in 2016 at the Thailand International Jazz Conference.
ASIA7 gradually grew as a live band playing in restaurants, bars, events, and small concerts. They have been busy in the studio as well, releasing the singles 'ไม่อาจหายไป' (Still), 'ขวัญเจ้าเอย' (Kwan Chao Aeuy), 'สั่งสาว' (Sang Sao) live session, and 'แขกเชิญเจ้า' (Khak Chern Jao) making the name of ASIA7 to be known beyond the musician's circle.
