Elaine WANG

Business Operation Deputy GM at CROS MUSIC LTD. (Moderator)

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Wang's passion for music began when she was still inside her mother's womb listening to all sorts of melodies. Fast forward to 2005, Wang entered the music industry, working as a radio DJ for a while, writing some news releases, handling some marketing, and participating in organizing concerts and events big ans small. Wang proceed to dabble in publishing, artist and project management, and the entry of the international market. All her experience has made her intimately familiar with the joys and sorrows of the music industry.

Lihui SHEN

CEO at Modern Sky Entertainment

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Shen Lihui, the founder of Modern Sky Entertainment, Ltd., which is the most celebrated new music brand in China, vocal of Sober band, and he is also a record producer.
He has found Modern Sky in 1997, and soon released the first album of his own band, Sober. With a sharp eye of original music and independent music market, he scouted loads of independent musicians, including New Pants, Miserable Faith, The Big Wave, Low Wormwood, Maggie Cheung,Edison Chen,Song Dongye, Ma Di and Tizzy T, who represent the full potential of Chinese independent music of the time. As the largest independent record label in China, Modern Sky Records now has nearly 300 releases and 80 artists, since founded in 1997.
As the largest music festival operator in China, Modern Sky held Modern Sky Music Festival, Strawberry Music Festival and other large-scale outdoor music festivals. In 2015, Modern Sky Music Festival held in Helsinki Finland, New York City and Seattle in America.
Modern Sky Entertainment, Ltd. now does artists agent, record production and release, music event sponsorship and production, outdoor festivals, artists tours, art center and online issues. There's no doubt that these steps contributed to Modern Sky's leading statement in China.

Peter ÅSTEDT

Senior Advicer at Musichelp

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Peter Åstedt has been working in the music industry for over 25 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Peter was an early protagonist of the digital revolution in the music industry. He uploaded his first mp3 in 1995.
Early 2000 he started the Digital distribution services Musicbase and Distrosong. He also created the physical distribution service DFR. In 2008, he started the company Musichelp Sweden AB which is a service company for people/artists in the music industry. Over the years, over 10 000 artists have gone through his systems.
In 2009, Peter created a publishing division: Musichelp Publishing. The main focus was placement in commercials, TV, games and movies. It has worked with international brands like Microsoft, Coca Cola, Samsung, Huawei.
In 2011, Musichelp expanded into the export of Swedish music by working with leading showcase festivals all over the world.
2015, Musichelp became part owner of Live at Heart, Scandinavia's biggest showcase festival which is held in the first week of September in Örebro since 2010. The festival offers a lineup of 250 bands from over 20 countries. They are also co-working with 10 other festivals around the world.
Over the years, Peter has spoken and been on panels at several international music conferences and universities around the world.
He also runs the music industry blog Musichelpblog.com

Keum-San HWANG

General Manager of Music Contents Division & 'Mnet' TV Channel, CJ E&M

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Mr. Keum-San Hwang serves as General Manager of Music Contents Division & Mnet, Korea's leading cable music channel operated by CJ E&M.
Throughout near 20-year career, Mr. Hwang has been directing various music business, such as launch and operation of Mnet channel and development of the new business model to leverage the media value chain to maximize value of artist IPs including "Wanna One"