Sam LEE
                                General Manager at Da Da Arts Promotion
                                
                                Sam Lee is the general manager of Da Da Arts Promotion, 1212Music, and the chief curator for Rock Bandoh! and the RainbowBay Festival. Influenced by western pop and the Taiwanese campus folk growing up, Lee has long since placed performance art as his life long career, and entered Rock Records, the industry leader of pop music at the time, collaborating with artists such as Jonathan Lee, Lo TaYou, Bobby Chen, Chao Chuan, Kay Huang, Sarah Chen, and Michelle Pan. 
                                
Having worked in the industry for over 30 years, Lee has introduced full-length opera performance to Taiwan; inviting Latvian National Opera, Ljubljana Slovene National Theatre Opera and Ballet, and Lithuanian National Opera and Ballet Theatre from Eastern Europe to perform full-length opera Aida, La traviata, Turandot, and Carmen. Cellist Mischa Maisky and Violinist Salvatore Accardo were also among those Lee has invited to perform in Taiwan. Lee was also the director for the Fong Fei-fei Memorial Concert and 40 Years of Taiwanese Campus Folk Concert Tour (NTU and NCKU), as well as concerts for artists and bands such as Yang Hsien, Yang Fan, Wawa (Jin Zhi-Juan), The Chairman, and Quarterback. Lee has organized close to a thousand concerts for artists and bands including Omara Portuondo and the Orquesta Buena Vista Social Club, Air Supply, Michael Learns to Rock, Richard Marx, Deep Purple, Secret Garden, Santana, Julio Iglesias, A-mei, Show Lo, Lo TaYou, A-Lin, Faith Yang, Lala Hsu, Waa Wei, William Wei, Rainie Yang, Tiger Huang, Tracy Huang, and Stella Chang. 
                                
Lee was also on the panel of judges for the 28th Golden Melody Awards in 2016, and became a board member on the first board of directors for the Maritime Cultural & Popular Music Center in Kaohsiung. Lee has attended the Graduate Institute of Arts and Administration and Management at Taipei University of the Arts, Master’s Program in Communications Management at Shih Hsin University, and the Graduate Institute of Popular Music at National Taiwan Normal University