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The 31st Golden Melody Awards Ceremony was held last Saturday (October 3rd), raking in 3.20 in general average ratings and 3.28 in effective average ratings for its brilliant performance and award presentation! Ratings for the female demographic between ages 45 to 54 reached as high as 5.04, accounting for 2.986 million of the viewing population. The highest rating was 4.02 with 880,000 viewers tuning in to watch Sandee Chen's award presentation speech for the Best Song of the Year. The second highest rating was 3.88 which happened during Misa's award acceptance speech for the Best Vocalist (Hakka) category, attracting 849,000 viewers. The third highest rating at 3.86 drew in an audience of 846,000 that all sat in front of their TV to watch Misa and her album producer Toru Hayakawa accept their award for Best Album in Hakka. Other notable mentions include ChihSiou's acceptance speech for Best New Artist that raked in 830,000 viewers for a 3.79 rating and Ella's award presentation speech for the Best Lyricist award that was also able to draw in 800,000 viewers for a rating of 3.65.
The most-watched performances, in order, were E.SO, Ayal Komod, and MJ116's "Don't Worry About Me & Hands in Pockets" (3.71 rating and 812,000 viewers); host and performer – Waa Wei's "GMA 31 Best Album in Mandarin Mashup" (3.58 rating and 783,000 viewers); Special Contribution Award winner – Rich Huang's collaboration with eight professional drummers (3.47 rating and 760,000 viewers); and ØZI & 9m88's club-style single take performance of B.O & Aim High (3.45 rating and 756,000 viewers).
The general average rating and effective average rating for the red carpet reached 1.27 and 1.12, respectively. The stunning Vivian Hsu attracted the largest audience as 616,000 viewers (2.81 rating) tuned in to watch her walk down the red carpet.
Both Ella and Namewee's interview on the red carpet proved popular as they each drew in an audience of 608,000 (2.78 rating) and 602,000 (2.75 rating).
At-home viewers also got online to support the GMA. As of October 5th 12:00 P.M., the official 31st Golden Melody Awards Ceremony video released by the organizer received 4,776,606 clicks on YouTube. The 31st GMA held on October 3rd was also the first GMA to be livestreamed on three major LINE platforms: LINE TODAY, LINE MUSIC, and LINE TV, achieving 2.53 million unique visitors, breaking the popular platform's record for any entertainment-related livestreaming content. The aggregate number of unique visitors on LINE TODAY across the six livestreams that was presenting the ceremony in various angles reached 1.72 million, setting new highs for LINE TODAY in entertainment-related livestreams.
Waa Wei's hosting of the 31st Golden Melody Awards Ceremony was outstanding while Mary and Evan Yo's first-time collaboration as red carpet hosts were also well-received. Mary shared that, "I'm so happy that I was able to host the Red Carpet and I'd like to thank TTV for believing in me. The theme of the 31st GMA is Life and when all these artists of different ages, gender, and genres were discussing their works, they had this spark and energy in their eyes. It was a very moving night for me having been able to experience the vitality of such brilliant musicians in such close proximity." Evan Yo also shared that, "I was definitely nervous but I kept on telling myself to stay calm and stay focused. Thankfully musicians are a talkative bunch and Mary was able to swoop in whenever I needed her so I was able to ease into the role. It was such a dream to be able to talk to these amazing musicians that I admire so much. These two hours are the most I've said, the fastest I've talked, and the straightest I've stood in my life. I'm shook from my first experience as the red carpet host but it was such a wonderful experience and I'm so grateful and happy despite having some slip-ups."
