Nana CHENG (Moderator)

Director at Digital Business Dept., HIM International Music

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Nana Cheng has been in the business of digital music content marketing for over 10 years. Cheng joined HIM International Music in 2010, and was assigned to Beijing for two years. She was also involved with the digital marketing plans for many of HIM’s talents, such as Yoga Lin, Aaron Yan, and F.I.R.
Expertise:

1. Sound recording licensing and strategic partnerships
2. Digital marketing strategies
3. Social media management
4. Integration of online marketing and offline event resources
5. New media platform trend research and analysis

Zoe PENG

VP, Digital Marketing at Z Global Taiwan Music

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Specializing in digital content and marketing, Peng previously worked as the Senior Director of Digital Marketing at Sony Music Entertainment Taiwan, managing the projects for J.Sheon, A-Lin, Karen Mok, Valen Hsu, Jolin Tsai and other artists. She also participated in the establishment of Yahoo TV as the Senior Manager of Media and Communication of Yahoo Taiwan, and worked on the digital marketing for films - "Monga", "Love", and "Paradise in Service"- and concerts - Yoga Lin’s "Fugue World Tour". Her other experiences include Beijing Lefeng.com (e-commerce content marketing), Funtown (online game), Asia Muse Entertainment Beijing, Warner Music Taiwan and Rock Mobile.

Keith TAN

Director, Market Development (APAC) at CD Baby
Founder / CEO of Slate Entertainment

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Keith has over a decade of experience in the music business; spanning festival and venue programming and management, touring as well as artist management and development.
Some of his key accomplishments include producing festivals such as the Mosaic Music Festival (a 10-day music festival and one of the biggest music festivals in Singapore) and OVERDRIVE (which featured director/choreographer Wade Robson), developing the music programming at the Esplanade – Theatres on the Bay as well as conceptualising and launching TAB, one of the first-ever live music venues of its kind in Singapore (as well as Southeast Asia) in 2010.
He founded Slate Entertainment in 2008 as a booking agency to serve as a trustworthy and strategic extension for international artists, management companies and booking agencies to grow their business in the Asia Pacific region. Some artists that he has worked with include but are not limited to Jason Mraz, N*E*R*D/Pharrell, Boys Like Girls, Joss Stone, Rachael Yamagata, Brian McKnight, KELIS, Kenny “Babyface” Edmonds, amongst many others. A management arm was added in 2012 to develop artists to prepare them for the global music stage.
He recently took on the role of Market Development (APAC) with CD Baby and is excited to help the company in their quest to support and aid independent artists and labels in their creative journeys in the Asia Pacific region.

Chee Meng TAN

Head of Artist & Label Marketing, Asia, Spotify

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As Spotify's Head of Artist & Label Marketing, Asia, Chee Meng manages Spotify's strategic partnerships with regional record labels, oversees artist marketing activities and works closely with local creator communities.
With over 20 years of experience in the music industry, Chee Meng is passionate about introducing innovation in the digital space and is always looking for opportunities to leverage his comprehensive understanding of the industry to further Spotify's position as the leading music streaming service.
Prior to his role at Spotify, Chee Meng served as Director, Music at SingTel where he was responsible for the growth, licensing and monetization of the music services in the region's leading telco.
Chee Meng has also held senior roles at MTV Asia, where he led the network's foray into digital music and also directed international marketing at Sony Music Entertainment in Asia.