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Key Vision Released for the Star-studded 33rd Golden Melody Awards
the Momentum of Music Manifested in Thermodynamic Transformation


......... 2022/6/21
The 33rd Golden Melody Awards (GMA) Ceremony will take place on July 2nd in Kaohsiung Arena. The list of performing artists was previously announced. In addition to WeiBird and 9m88 who will be covering the songs of nominees for this year’s best male and female mandarin singers, more highly-anticipated crossover performances are in store. It will be the fourth time the GMA is held in Kaohsiung sixteen years later. The key vision for live broadcasting was recently released as well. Under the theme "thermodynamic transformation", the creative team aims to showcase the momentum of Mandarin pop music.

WeiBird's highly acclaimed movie theme song, Red Scarf is nominated for "Song of the Year". He expressed mixed feelings towards performing at the GMA ceremony as it is both exhilarating and nerve-racking for him. "I’ve been practicing every day, and I also look forward to winning the award for Song of the year!" 9m88 is diligently practicing for her performance at the ceremony as well. She considers the nominees for the best female mandarin singer award talented artists of outstanding characteristics from whom she has learned varying vocal interpretations. "It’s very challenging, but I enjoy it very much." In addition, Waa Wei and Misa, Won Fu and Huang Fei, and Matzka and Muta will be presenting three separate crossover performances featuring novel arrangements and the integration of different languages into mandarin pop music.

The key vision for the live broadcasting of the 33rd GMA Ceremony was also recently released. The creative team partnered with MixCode Studio on designing it based on the concept "heat". Themed "thermodynamic transformation", the key vision is the wavelength from the musical energy captured through thermal imaging.
It visualizes the momentum of music by transforming the indiscernible infrared into visible light in the wave shape that resembles "33". Through continuous shape-shifting, the 33rd GMA is expected to be non-conforming to any preexisting definition, leading music enthusiasts on a quest in search of their unique identities in music.

The 33rd GMA Ceremony will take place on Saturday, July 2nd in Kaohsiung Arena. TTV will be broadcasting the red carpet live at 4:50 pm and the ceremony starting at 7 pm. The live broadcast will be on TTV Main Channel. Exclusive national online streaming will be available on LINE TODAY, LINE MUSIC official, and LINE TV. Cameras streaming from multiple angles will be broadcasted on LINE TODAY, providing viewers with more alternatives. Other streaming platforms viewers can tune in to the GMA include the GMA official website, GMA YouTube channel (excluding Taiwan and licensed areas overseas), Chunghwa Telecom MOD service, UFO Network, StarHub in Singapore, Astro in Malaysia and Brunei, and Taiwan Plus YouTube channel (available in Indonesia, Vietnam, Laos, Thailand, Myanmar, Philippines, Cambodia, India, and Japan). Visit the GMA website or follow the GMA Facebook page for more information.

GMA website: https://tavis.tw/gma/33rd/index.htm
GMA Facebook page: https://www.facebook.com/GMAGMF

Contact for any information:
GMA Office
PR for International Media
Mr. Alex Yang
alex.yang.ttv@gmail.com
goldenmelodyawards.tw@gmail.com
+886-2-2775-8888 ext. 694
+886-918-668-213
GMA