The 28th Golden Melody Awards ceremony and red carpet completed last Saturday (June 24th). With overall rating of 4.31 and effective rating of 4.86 on average, it’s the most popular television program on the day. Among female viewers aged 20 to 34, the rating reaches 6.85, or 3.573 million people. This event also witnesses major changes in viewing patterns. Besides television, online platforms are major channels as well. Livestreaming on YouTube channel and GMA mobile app has accumulated 2,235,460 views by 12pm on June 26th, increasing by nearly 850,000 from last year (1,386,974). On Tencent channel in China, the ceremony has 41.428 million views. Most popular segments include A-mei sings medley by Yu-sheng Chang, rock medley by Ronghao Li, and Mayday performs Stubborn. GMA threads on Weibo also attracts up to 1.5 billion views. During the ceremony, the highest rating (5.64, or 1.246 million viewers) happens when Khalil Fong delivers acceptance remark for Best Male Vocalist – Mandarin, followed by Julia Peng announces Eve Ai as Best Female Vocalist – Mandarin (5.63, or 1.244 million viewers), and Julia Penggives emotional talk after performance (5.60, or 1.238 million viewers). Mayday performance reaches 5.48 in rating and 1.213 million viewers. The segment in which Ta-yu Lo presents Best Album in Mandarin to Mayday, and Masa gives acceptance speech reaches 5.48 in rating and 1.122 million viewers. When David Tao announces Best Single Producer, it attracts 5.40 in rating, or 1.195 million viewers. Yu-sheng Chang’s mother delivers acceptance speech segment reaches 5.28 in rating, or 1.167 million viewers. A-mei’s performance attracts 5.08 in rating or 1.123 million viewers. During red carpet, overall rating reaches 1.18 and effective rating 1.34 on average. The highest rating happens in Mayday interview (2.59, or 573,000 viewers), followed by Glay interview (2.36 or 523,000 viewers) and Yoga Lin red carpet and Joey Yung interview (1.99 or 440,000 viewers). The 28th Golden Melody Awards ceremony and red carpet has successfully completed. This major pop music event in the Mandarin-speaking world is widely covered by media outlets around the world, including America, Britain, Germany, Australia, Japan, China, Hong Kong, Singapore, Malaysia, and Nigeria. Taiwan Television Enterprise will continue to contribute to music industry and musicians in Taiwan.