GMA (Golden Melody Awards & Festival) 含括金曲獎頒獎典禮及金曲國際音樂節等兩大活動。
「金曲獎頒獎典禮」自1990年開始舉辦,為全球華語流行音樂工作者最極力爭取的重要獎項,2023年將邁入第34屆。精彩的頒獎典禮也是年度最受矚目的盛事,每年透過電視與網路串流播送至全球,收視人口超過2500萬人次。
「金曲國際音樂節」源於2010年「金曲音樂週」,文化部影視及流行音樂產業局自2014年起將活動轉型為B2B產業媒合商展平台,與金曲獎頒獎典禮合併辦理,期將金曲獎打造成為國際性活動與獎項。金曲國際音樂節系列活動包括「音樂專題」、「SHOWCASE售票演唱會」、「商展交易中心」、「快速媒合會」、「產學交流計畫」;廣邀亞、歐、美洲各國具代表性唱片公司、演出公司、經紀公司、國際媒體、影視業者、國際買家及音樂人等參與,希望促成國內外音樂相關產業交流與洽商,成為亞洲重要的商務媒合平台。
GMA (Golden Melody Awards & Festival) The GMA is a multi-event musical celebration featuring mainly the Golden Melody Awards and the Golden Melody Festival.
Commended as the top honor of Chinese-language pop music award, GMA started since 1990 and has caught worldwide media attention. The annual award ceremony is also widely anticipated and broadcast to over 25 million people globally via television and livestreaming online. 2023 will mark a milestone for the Awards while celebrating its 34th anniversary. GMA will be continually growing and honoring the achievements of the pop music industry in the future.
The Golden Melody Festival originated from the Golden Melody Week of 2010. In 2014, the Bureau of Audiovisual and Music Industry Development, Ministry of Culture transformed the Golden Melody Week into a platform for B2B exchanges. The Golden Melody Festival is hosted in tandem with the GMA in the hopes of building the GMA into an event and award of global significance. A series of Golden Melody Festival include Keynotes, Showcase concerts, business matching center, speed meeting and academia. Invitees come from Asia, Europe and the Americas and consist of key figures in the record, performance, artist agency, international news and television industries, as well as international buyers and musicians. The aim is to facilitate business exchange between Taiwan and the world and make the event an important business platform in Asia.